New QR code generation

“Ubleam, french innovative start-up, will attend to Mobile World Congress 2012 and will invade French Pavillon with its new tag technology called ‘bleam’. The bleam is the new generation of barcode which makes any logo and pictogram scannable on smartphone. Everyone can scan a bleam printed or sticked on products, allowing access to information, video, coupons or purchase option on mobile.

‘The bleam is nicer than standard barcodes and more meaningfull than image recognition. Our perspective is to address the mass market, not only the 5% who scan QR code.’ explains Samuel Boury, co-founder with Olivier Mezzarobba.

Ubleam will unveil in coming days its international web platform allowing all brands to easily integrate bleams on their packaging, products and prints.”

Source: Ubleam

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